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Since 1993, AdvoCare® has been a world-class nutrition company specializing in health and wellness, weight management, vibrant energy and sports performance. Navigate through this site to learn more about our cutting-edge nutritional supplements and skincare as well as the opportunity to earn a full time income with a part time commitment by sharing AdvoCare products with others.

Our products are formulated by an elite Scientific and Medical Advisory Board with over 200 years combined experience in pharmacology, toxicology, nutrition, sports performance and pediatrics. We have a multitude of product endorsers that includes professional athletes, champion amateur athletes, and acclaimed entertainers.

Here is short video on who we are and we help.

Click here to watch Advocare Overview video

Our Legacy

The AdvoCare legacy is the story of an American dream come true.

Driven by a desire to help people improve their life nutritionally and financially, Charlie Ragus founded AdvoCare in 1993. He chose the name AdvoCare to communicate his commitment to be an advocate who cared.

Today, AdvoCare carries on with Mr. Ragus’ vision and commitment to offer products and an opportunity for financial freedom to people of all walks of life.

Guiding Principles

Charlie Ragus developed 10 principles that guide our direction and are the basis of our success.

  • Honor God through our faith, family and friends.
  • Respect and strengthen the family.
  • Believe in the dignity and the importance of the individual.
  • Create a standard of excellence recognized as superior by the direct sales industry.
  • Believe that honor, integrity and principles are the foundation of a great life and company.
  • Commit to mutual loyalty and trust between AdvoCare and its Distributors.
  • Establish and continually improve the vehicle of opportunity and the pursuit of financial freedom for all AdvoCare Distributors.
  • Commit to ongoing personal growth and development through professional training and educational programs.
  • Build self-esteem by promoting a sense of personal worth among all people.
  • Continually expand our market by providing the most effective and highest quality products and service available.



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